Juliette Has a Gun-Mock Campaign

The campaign: Centered around the fragrance Lust for Sun by Juliette Has a Gun. My team and I developed a fresh visual identity for the campaign, including an editorial magazine and a fashion film, to enhance brand storytelling and drive engagement.

Concept: We began by analyzing trends and found that the Western aesthetic perfectly captured the fragrance’s bold, sun-drenched energy. The story unfolds in a world so hot it feels like it’s on fire—yet despite the heat, we embrace the moment, reveling in the sun and exuding effortless sensuality.

My role was Project Manager for the editorial magazine and brand research initiatives

Skills used: Photoshop, InDesign, Figma