Safely Love Fragrance We Live in Fornasetti X Schiaparelli

A collaborative brand innovation project | Brand Research, Packaging Design, 3D Product Rendering, Featured on SCAD's website

The Challenge: The fragrance industry often overlooks a key issue: applying perfume directly to the skin can lead to dryness, irritation, and premature aging. My team's research identified this problem, revealing that the common practice of direct application conflicts with skin health, yet no major fragrance brand has addressed this concern.

The Execution: The product concept an interchangeable jewelry collection with fragrance-infused beads, designed around the body's natural pressure points: wrists, neck, collarbone- where perfume is traditionally applied for optimal diffusion.

Skills Used: Photoshop, InDesign, Figma, Dimension

My Role: I worked within a team of 6, owning packaging design, 3D product rendering, and brand research. My focus was translating the concept's emotional and sensory idea of safety, ritual, and adornment into a tangible product story: how it looks, how it's held, how it would sit on a shelf next to two brands with very different visual languages.

Reflection: The strength of this project came from starting with a real, under-addressed problem skin irritation from fragrance rather than starting with "wouldn't it be cool if two brands did a collab." That research-first approach is what made the concept defensible, not just aesthetically interesting. If I extended this further, I'd want to prototype the actual bead mechanism and test wear-time scent diffusion against traditional application, to make the "safer and longer-lasting" claim more than just a design promise.

Brief: Research two different industries, identify a white space between them, and design a new collaborative product using a human-centered design approach.

Previous
Previous

Toofaced X Love Island USA Marketing Campaign Passion Project

Next
Next

Fleeting Mirror Palais a Fashion Film & PR Event