Lancôme Juicy Tube Glow

Brief: Integrated Marketing Campaign for Existing Beauty Brand

The campaign: I developed an integrated marketing campaign for Lancôme to reintroduce Juicy Tubes to a Gen Alpha audience. By using trend forecasting and consumer insights, I crafted authentic strategies that boosted brand visibility, loyalty, and advocacy. I created detailed mockups for paid and owned media across TikTok and Instagram, outlining strategies and tactics for each stage of the marketing funnel—Awareness, Consideration, Conversion, Loyalty, and Advocacy.

Skills used: PowerPoint and Photoshop